Mercedes-Benz Egypt Hosts a Special Red-Carpet Evening to Celebrate Global Collaboration with “The Devil Wears Prada 2” – The Art of Arrival
The Mercedes-Maybach brand announced a landmark collaboration with 20th Century Studios’ “The Devil Wears Prada 2” – a remarkable full-circle moment. Two decades ago, the Mercedes-Benz S-Class was prominently featured in the original 2006 film, helping define its aesthetic of power and prestige in the glamorous world of high fashion. Now, with the highly anticipated sequel arriving in theatres, the brand returns to the world of “The Devil Wears Prada” with the Mercedes-Maybach S-Class as the hero vehicle. The placement is part of a new, first of its kind campaign from the brand, celebrating two icons of style.
Celebrating this global cooperation; Mercedes-Benz Egypt hosted a special red-carpet movie premiere on the 29th of April, bringing together selected group of VIP customers, distinguished media guests, public figures and influencers. The special event took place at Scene Cinemas Premiere, District 5 at New Cairo, offering an immersive experience inspired by the worlds of cinema, fashion, and luxury.
The evening commenced with a red-carpet reception, welcoming guests in style and setting an elegant tone for the night. Attendees were then invited to a private screening of the highly anticipated film The Devil Wears Prada 2, which features Mercedes-Maybach as a central element—reinforcing its status as a symbol of authority, refinement, and timeless luxury.
Prior to the screening, Stefanie Volz, CEO of Mercedes-Benz Egypt, delivered a welcome note, highlighting the importance of the global collaboration and its local celebration. She emphasized how the partnership mirrors the core values shared by both Mercedes-Maybach and the film – confidence, precision, and understated power reflected in the statement of “The Art of Arrival.”
A key highlight of the evening was the Mercedes-Maybach S 680, displayed on the red-carpet. As the hero vehicle associated with the film’s iconic main character, the Mercedes-Maybach S-Class reflects a philosophy where presence is defined through meticulous attention to detail, supreme comfort, and an environment of calm luxury.
By hosting this exclusive evening, Mercedes-Benz Egypt reinforces its commitment to delivering memorable brand experiences that unite global culture, local audiences, and a legacy of luxury that has defined the brand for over 140 years.