Mansour Automotive Announces First-Ever Collaboration with Global Brand Matador for Exclusive Distribution for it’s tires in Egypt

Mansour Automotive, a leading company in the automotive industry, signed a partnership agreement with Matador, a flagship brand of the German Continental AG, to become the official distributor of its tires across Egypt.

Granting the Company a competitive edge in the Egyptian market, the partnership offers Mansour Automotive to distribute Matador tires, which has been established for 115 years and meets the highest international design standards. The tires are manufactured in Matador’s European factories and will be distributed through more than 50 outlets, including both Mansour’s centers and authorized agents across various governorates starting in September. The initial phase will focus on passenger cars, with a second phase to introduce tires for light commercial vehicles.

The partnership was signed in the presence of Ankush Arora, CEO of Mansour Automotive, Loutfy Mansour, COO of Mansour Automotive, Grant Fitzpatrick, Aftersales Director at Mansour Automotive, and José Luis de la Fuente, Managing Director of Continental Middle East. The event highlighted the mutual collaboration between the two entities and their shared aspirations to expand this partnership in the future.

“Our partnership with Matador marks a solid step in our strategy to expand across the country and increase our market share,” remarked Ankush Arora, CEO of Mansour Automotive Group. “It also reaffirms our commitment to delivering the highest standards of innovation and quality in our products, catering to the diverse needs of a broader customer base. We believe that Matador will help us realize our vision and significantly enhance the driving experience. Additionally, we aim to contribute more comprehensively by offering integrated automotive solutions in Egypt.”

José Luis de la Fuente, Managing Director of Continental Middle East, Stated “We are thrilled to introduce the Matador brand to the Egyptian market, as it represents a significant step for us to bolster our position in the Middle East and capitalize on the promising opportunities that the Egyptian market presents. We are committed to innovation and quality, that’s why I’m positive that our tires will be well-received by Egyptian consumers, especially since we offer products that meet their diverse needs.”