Allaa Lasheen
When you think of national TV, perhaps the first image that comes forward is the vintage Channel One logo and some lifeless shows revolving around outdated topics – but this is no longer the case. Local channels have seen a major improvement in the last few years both in content and cinematography, and it’s all thanks to the competent team of media icons stepping up their game on previously dying channels, which are now flourishing with top-notch content akin to their satellite competitors. It’s people like Allaa Lasheen, who managed to etch an imprint in local media by leaving privatised channels behind, and making use of their rich experience in modernising and renovating national TV. We have seen her in ‘Retoosh’, a show that helped women regain their confidence; ‘Mahadish Beyakolha Bil Sahel’ (It’s Not a Piece of Cake) with famous chef Richard Koury, and ‘El Miraya’ (The Mirror), where she introduced us to superstars from a different perspective. Lasheen is now known for her ‘Alou We Olna’ (He Said, She said); a light-hearted show featuring Egypt’s biggest stars. We had a quick Q&A with Lasheen on why she made the shift to national TV, what plans she has for the coming seasons of her show, and the improvement local channels have seen over the past few years.
Read more