In celebration of World Blood Donor Day: Al-Futtaim Real Estate hosts blood drive with Egyptian Red Crescent

Al-Futtaim Real Estate (AFRE), Egypt’s leading real estate developer, celebrated World Blood Donor Day, which falls on June 14 of every year, in collaboration with the Egyptian Red Crescent (ERC). On this occasion, AFRE hosted a blood drive at “The Podium Offices” at Cairo Festival City from 11am to 5pm on the following day.
The campaign aimed to raise awareness about the constant need for blood donation and encourage Cairo Festival City’s community which included visitors, and CFC employees as well as employees from Allianz Egypt, Capgemini Egypt, and other leading corporations from the business district. The initiative encouraged donors to contribute to saving lives by restocking the public blood bank. ERC allocated four beds and a medical team to collect blood donations from volunteers.
“We are delighted to have partnered up with the Egyptian Red Crescent, one of the most reputable humanitarian organizations in the country, to celebrate World Blood Donor Day and encourage and educate the community about the importance of blood donations and giving back to the society,” said Eng. Ashraf Ezz El Din, Managing Director of Al-Futtaim Real Estate (AFRE).
“This initiative reflects our commitment to supporting the health and well-being of our community and society at large and it’s aligned with our strategy to assist the healthcare system in Egypt and help ease the hardship of people facing various emergencies. We would like to thank all of the volunteers including our employees, residents, and visitors, who joined us in this noble cause and donated blood to help those in need. We hope that this campaign will inspire more people to become regular blood donors and contribute to our mission of alleviating human suffering,” he noted.
According to the World Health Organization (WHO), blood donation can save millions of lives every year and improve the health and quality of life of many patients. However, there is still a shortage of blood and blood products in many countries, especially in developing regions.