{"id":5217,"date":"2018-05-01T15:41:20","date_gmt":"2018-05-01T13:41:20","guid":{"rendered":"https:\/\/insight-egypt.com\/?p=5217"},"modified":"2019-07-26T15:43:58","modified_gmt":"2019-07-26T13:43:58","slug":"muhammed-ali-3asab","status":"publish","type":"post","link":"https:\/\/insight-egypt.com\/?p=5217","title":{"rendered":"Muhammed Ali 3asab"},"content":{"rendered":"

Making His Way to the Top<\/strong><\/p>\n

Fitness influencers are numerous nowadays, but rarely those who shiningly stand out. Muhammed Ali 3asab is a passionate athlete who\u2019s changing lives for the healthier. After launching \u2018Balance Gym,\u2019 he managed to extend his business until he founded his outstanding \u2018Hers Studios.\u2019 3asab gives (in)sight\u2019s Dina Fawzy details on how he runs his business, and opens up about his future plans.<\/em><\/p>\n

What does your daily diet look like?<\/strong><\/p>\n

I have five meals a day, each of which contains a high content of protein. I consume carbohydrates two or three times a day during breakfast and post workout, but I don\u2019t go near them in competition seasons. I have lots of vegetables, nuts, and supplements. I like to change my diet every three months; and in-between each diet, I follow a detox system.<\/p>\n

What does your training routine consist of?<\/strong><\/p>\n

Both the training schedule and intensity differ according to my goals and the upcoming events. I usually work out six times a week \u2013 three of those I practice hypertrophy routines for muscle gain. But generally, I like to split my body workout to three days: one for back and biceps; one for chest and triceps; and a day for shoulder exercises. I also do performance training thrice a week.<\/p>\n

What inspired the idea of founding your own gym?<\/strong><\/p>\n

I used to work as a regional consultant with Microsoft, and that entailed travelling often. I noticed that gyms and fitness centres abroad are better-equipped than their counterparts in Egypt, and that inspired founding my own gym here. I started with \u2018Balance Gym\u2019 for men and now it has five branches, I then founded \u2018Hers Gym,\u2019 for women, and we expanded it to five branches. In addition, we raised capital and partnered with \u2018Iginite Egypt\u2019 in 2016 and we\u2019ve opened three \u2018Ignite\u2019 performance facilities and \u2018Hers Studios\u2019.<\/p>\n

What sets your gyms apart from your competitors?<\/strong><\/p>\n

I believe that being successful and standing out in the fitness business is not just about having the latest equipment; it\u2019s more about appointing well-educated trainers who can help clients achieve their goals, and utilise all the surrounding tools effectively. Each brand has a well-defined direction and identity; for example, \u2018Balance\u2019 targets extreme bodybuilding, while \u2018Hers\u2019 is specialised for dancing and fitness training, and \u2018Ignite\u2019 is more focused on performance training programs.<\/p>\n

What you can tell us about \u2018Hers Studios\u2019?<\/strong><\/p>\n

Lots of women prefer to exercise in mixed gyms because they believe that men can train them better, but this is not correct. Since no one understands a lady better than another lady, this is what \u2018Hers Studios\u2019 focuses on: hiring professional women trainers who are able to motivate and direct their clients to reach their ultimate goals. At \u2018Hers Studios,\u2019 we\u2019re specialised in improving our trainee\u2019s cardiovascular fitness, muscle strength and endurance.<\/p>\n

What challenges have you faced in your business?<\/strong><\/p>\n

Hiring is our biggest challenge. We overcome it by hiring people who meet our minimum requirements, and providing them with development training to meet our standards. We also face the problem of lack of awareness and education, and that\u2019s where awareness events and marketing activations come in handy, like \u2018Rise\u2019,\u2018Balance Pro\u2019, \u2018Ignite Camps\u2019 and \u2018Ignite Runs\u2019.<\/p>\n

Do you use supplements?<\/strong><\/p>\n

Yes, I do. Especially before heading to a competition. I take amino acids, carbohydras, protein, and Carnetine. But in my daily diet, I take zinc, vitamin C and D, as well as magnesium. Occasionally, I take melatonin and GABA (gamma-aminobutyric acid) for neuro support and better sleep quality.<\/p>\n

Do you have a certain vision for bodybuilding in Egypt that you wish to implement?<\/strong><\/p>\n

I believe we have reached good ratings in bodybuilding now. All we still need to do is to work on spreading more awareness, and do our best to prevent the abuse of steroids; alongside supporting and educating talented people who are not financially able.<\/p>\n

Tell us about your future plans and goals.<\/strong><\/p>\n

Our target is launching a total of 15 branches this year in Cairo. Next year, we will add five to them and open new brands like \u2018Appetight\u2019 for healthy food and beverages; alongside \u2018The Solution,\u2019 which offers classes in TRX and ViPR master training. In two years\u2019 time, we plan to join \u2018Expo\u2019 to search for the right partner who will have the same spirit, and help us expand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fitness influencers are numerous nowadays, but rarely those who shiningly stand out. Muhammed Ali 3asab is a passionate athlete who\u2019s changing lives for the healthier. After launching \u2018Balance Gym,\u2019 he managed to extend his business until he founded his outstanding \u2018Hers Studios.\u2019 3asab gives (in)sight\u2019s Dina Fawzy details on how he runs his business, and opens up about his future plans.<\/p>\n","protected":false},"author":4,"featured_media":5218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":0,"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"_links":{"self":[{"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/posts\/5217"}],"collection":[{"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5217"}],"version-history":[{"count":2,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/posts\/5217\/revisions"}],"predecessor-version":[{"id":5220,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/posts\/5217\/revisions\/5220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=\/wp\/v2\/media\/5218"}],"wp:attachment":[{"href":"https:\/\/insight-egypt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insight-egypt.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}