November ‘13
Insight Interview

November ‘13


Soucha is a Tunisian designer who's very well renowned. He's been responsible for some lavish designs on many international catwalks and is a true artist when it comes to his designs. His dresses and creations are sought after by many of the A class crowd and he's also responsible for some artistic yet actually wearable designs, releasing it to the general public. Insight got the chance to have a very interesting talk with artistic the fashion designer.

How did you know that fashion was your calling?

When I was younger, I would always watch movies and observe the way outfits are like in them. I started to sketch those designs myself. Also, whenever I'd write about anything, I'd find myself making various illustrations. One by one I started discovering a gift I had. After going to college and graduating from Natural Sciences, I realized this isn't what I'm cut out to work as. I went towards the direction that I truly craved, going to an academy in France and started my journey into the fashion world.

What was the first article of clothing you ever designed?

A wedding dress. At the time, all wedding dresses were long and had flowing tails, but I came up with a different idea to implement it with a short style. Everyone was talking about it after that.

What inspired you to get into fashion design?

Well, I would look at clothes and think to myself a little. I love how colours would go together and how something simple added to an outfit could fully change it. I realized I had a distinct skill. It only seemed natural.

What's the process you go through to design and realize a piece of clothing or line like?

When I design something and create it, I need to look at the theme and brain storm what could fit in there. I also think of which materials I can use and what I have at hand. I love working with a lot of materials especially new ones that I haven't tried out yet. After that the full picture comes alive. I like creating things that everyone can find artistic and in the same time wearable all the time, not just for a specific season or trend, but fitting for all the time and all tastes. My goal is that people look at what I created and feel that this is a translation of an artistic sense that they find appealing and fashionable.

What matters to you most as a fashion designer?

Well, I believe simplicity. Overdoing it is never an option, so when something is elegant yet simple, I believe that's very important. Also, the expressive ability of an item or a line is necessary.

How would you define your personal style as well as the general style of what you design?

Personally, I find myself to always be opting to dress simply yet uniquely, such as wearing a normal outfit but adding one item that transforms it.

If you had to wear one outfit for the rest of your life, what would it be?

Simple blue jeans and a white t-shirt. Classic combination.

If you had to collaborate with another fashion designer, who would it be?

Jean Paul Gaultier. He's a very artistic individual that is responsible for lots of designs that can be worn normally, not just concepts. He wants whoever wears his pieces to look unique, natural and beautiful. He also designs lots of cool accessories.

What do you enjoy the most about your work?

First of all, I love meeting the people. You meet a lot of innovative people and creative minds. Also, the colours! There is no greater feeling than holding cloth and material in my hand and feeling the possibilities that could stem out of it. As for fashion shows that I have, there are two sides of it. The good side is when I am informed that people loved my creations and wow at it. The other side, is when I'm afraid of the feedback. It makes me feel like I just want to run away and take off.

All Arab female Celebs love your evening dresses. What is so special about your evening wear?

Well, I believe they want to stand out and wear something unique. It's good because, they get to feel individual and I get to show my artistic concepts.

What do you think is standing in the way of Egypt being a pioneer in fashion?

Well. I believe it's because the government and private industries don't show much care and attention towards fashion. If you look at any of the major fashion shows done in London, in only one week a huge amount of money is made both privately and governmentally when fashion affecionados, brands, shoppers and tourists visit London. Forty years back, London had none of this but England saw the potential it would give off, so If Egypt gave enough attention, if there was an industry plan that supports it, fashion would kick off. Dubai is doing it right now.

Who do you consider had the strongest impact on fashion?

I'd say Coco Chanel, Christian Dior and Yve Saint Laurent.