Femininity is the secret of every design I create. When you refer to anything female like the first thing that comes to mind is sexy and curvy. I am constantly working on cuts that'll make any woman in any size sexy and curvy.
I'm a girl who deeply loves fashion. I graduated from Institute Technique de la Mode in 2008 where I studied fashion history. I started my career as a costume designer. The journey was not easy but I succeeded to do costume designs in many TV series since 2009. I also started my brand 'She' in 2014.
When I design bridal wear, I tend to listen carefully to every bride and how she dreams to look on her big day, keeping in mind her figure and taste of course, and then I come up with a design that meets her dream and also make her look like a shining star.
To make women in my country look stunning. I aim to bring all ages to ask for my prom dresses, evening dresses and for sure haute couture wedding dresses.
I cannot say that we have a fashion industry, only individual designers! We just have two prestigious schools for fashion in Egypt where only around 20 people graduate every year without having any influence on the industry. I believe that the trade and industry ministry must work on this issue by building factories and hiring those wasted talented, because believe me it costs a lot to be a designer!
This season's statement is 'Boho Chic'. Blazers are really in this season and you can wear them with jeans, shorts or skirts. Floral patterns on top or bottom, jumpsuits and hats are the real deal this season! For evening looks sequined tops or bottoms are the trend.
The most important piece for Egyptian women is a summer coat in standard colors like black and beige. Major problem solver when it comes to short dresses.
Nothing beats the feeling when you see the design you imagined in your head in front of you as a real piece. Also the happiness I see in my clients' faces when they love a design I created for them.
Depends if I am shooting or in a workshop. I love casual and flexible materials, but even in normal days with the right accessories and hair I'm styled up! If I have a meeting at the atelier, I wear my two favorite items, a dress and a pair of killer heals!
I launched my summer collection 'She Earth' that contains evening gowns, beach dresses, cover-ups and beach wedding dresses.
Our target is launching a total of 15 branches this year in Cairo. Next year, we will add five to...
Maybe, but it’s not something I can see coming at the time being. I still have a lot to giv...
I see that I love this profession, endured through its thick and thin, and passed through its dar...
It’s going to be out soon. I have not heard it myself yet, so we are all going to have to s...