Tell us about yourself and your organization/ company.
I’m a self made man, I had a passion for the food and beverage industry and was always looking for the right moment to enter the market. My main company is ‘Rawy for Managing Restaurants’ and underneath it comes a few venues.
Give us a brief about your previous most famous events/projects.
I started late in 2007 in the events field, however my very first successful project was ‘Amici’ Zamalek, it was the first venue to introduce real cocktails and the meaning of mixology to Egypt.Back then, I had bartenders from London who gave the bar scene a different mood and concept than the regular boring one we were used to in the past. After that I decided to expand the brand in two different ways by opening another branch in Heliopolis and by creating ‘Amici on Wheels’; the first real bar catering service. We now serve from small house gatherings to big weddings and corporate events. ‘Amici on Wheels’ has been my dear baby ever since.
In 2014, I teamed up with my childhood friend Mohamed Farouk and his brother Ibrahim and Nader El Diary and together we opened up Cairo’s most happening spot in Zamalek ‘U Bistro’ (formerly La Bodega venue). We had a lot of challenges but the real challenge was to keep this venue as dear and as warm to the heart of clients as La Bodega was. In my new Heliopolis ventures, I teamed up with Patrick Kamel owner of President and New President Hotel and we introduced ‘Andiamo’ and ‘Flambe’ to the market. ‘Andiamo Pizza Garden & Bar’ is my latest achievement which added to Heliopolis a different vibe that was missing in the area. It’s a cosy, warm and friendly venue where you can go anytime during the day to enjoy our special pizza and sangrias! It’s located outdoors in one of the nicest suburbs of Heliopolis and the venue is warm enough that people feel it’s their second home.
My final project is ‘Flambé’, a one of a kind venue. The interior of the place and the little details have been taken care of enormously; the place provides three different moods, the inside is more of a French sophisticated high ceiling dinning area, the outside is more of the high tables casual dining experience. Last is the balcony which is the very first of its kind in Heliopolis with its unconventional vibe and mood.
How do you manage to stay on top?
It’s not an easy job to do, you have to always be present and care about every single detail. I also focus to choose the right team; I rely on Europeans to help guarantee consistency.
What separates your brand/ services from the competition?
Competition is always good, as it never makes you lose track and motivates you to always try to do your best! It motivates me and I try my best to learn from my old mistakes. I believe what separates my services and venues is that they come from the heart! I want to see people enjoying themselves whether in one of my venues or by using my Amici on Wheels service.
What’s your philosophy?
If you really put your heart and mind into something, it will always find its right way.
What trends are emerging in the nightlife scene lately?
The music has been playing a big role in the scene lately, people who want to enjoy a good party focus now on where they will find their kind of music rather than the venue. However the ones interested in a more laid back outing are becoming very aware of the right food and service provided to them and they won’t settle for less.
How do you reinvent your identity?
I focus on adding to the brand what will please the clients as well as explore the same market abroad for inspiration.
How has the nightlife in Egypt evolved in the last five years and why?
It has changed drastically! The bars and clubbing scene have evolved, the direction now is towards dining venues, however the clubbing scene is more present in parties (weekly or monthly) rather than venues.
In your opinion what’s Egypt’s nightlife missing today?
The variety of choice is something we are definitely missing. Venues are limited in Egypt. We are missing a good theatrical nightspot like ‘Lio Ibiza’. Shows like ‘Cirque de Soleil’ and big concerts like Coldplay for example are also a different kind of entertainment missing in Egypt.
What’s new this summer?
‘Andiamo’ is going to the beach! Patrick and I, the official owners of ‘Andiamo’, are partnering with ByGanz in old Hacienda to introduce a ‘Pizza Beach Bar’.
A successful party is/includes...
Crowd, music and bars.
What are three things that must be in your bag or car at all times?
My cellphone, my cologne and a bottle of water.
If stranded on an island what are 3 items you must have?
Cold beer, lighter and harpoon.
What are three products do you love the most for this summer season?
I am in love with the new BMWx4. I don’t care much for anything else.
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