When did you first become interested in fashion?
My passion for designing started at a very early age when I used to sew dresses for my Barbie dolls, I even used to wrap my mom’s stockings around them!
What breakthrough made you reach where you are now?
Honestly, it was a long journey and was never easy, I started my brand from scratch; my capital was 500 LE, I had no support, no connections, nothing! I kept working hard till my brand was recognized by Egypt’s top stylists and stars, and this was my breakthrough.
Was being female ever an obstacle in your path to becoming a fashion designer?
It was never about the gender, it’s always about the connections and who you know and which group you belong to and that was my biggest obstacle; as I don’t belong to any group or circle and I had zero connections when I started.
What do you think is the best fast fashion collection you have designed?
Every collection has had its moment, but my latest collection is my best.
Do you design Haute Couture?
No, I only designed it twice: once for Star Yasmin Raeis for Dubai Film Festival, she was 8 months pregnant and I had to design her 2 dresses to attend the festival with, and it was a huge challenge! I also designed one dress for Dorra for a photo-shoot, but I was never a fan of couture; I love ready-to-wear collections.
What do you think of fashion in the Middle East and how do you think it can improve?
The fashion field has been growing fast! We now have a platform that we can depend on; we need more media exposure and authentic designers and photographers also models we lack in models in the Middle East.
Our target is launching a total of 15 branches this year in Cairo. Next year, we will add five to...
Maybe, but it’s not something I can see coming at the time being. I still have a lot to giv...
I see that I love this profession, endured through its thick and thin, and passed through its dar...
It’s going to be out soon. I have not heard it myself yet, so we are all going to have to s...