What are three things that must be in your bag or car at all times?
My cigar, my music, and my gym bag (with a sandwich inside).
If stranded on an island, what are three items you must have?
A laptop with internet connection, shisha, and a perpetual supply of food.
How do you manage to stay on top?
I don’t want to sound cliché, but my keys to success were solely innovation and passion. We always introduce new ideas, new means of entertainment, and new points of attraction; we were the first organizers to introduce Karaoke back in the 80’s and the 90’s. We have recently introduced the concept of “The Atmosphere” in music and visual entertainment and we actually happen to be the only provider for this very unique entertainment solution in Egypt.
What separates your brand/ services from the competition?
I would say heritage. My long years of successful presence in the entertainment business, with proven record of joyous memories for my clients, have really paid off.
What’s your philosophy?
Positivity and to do whatever leads to personal happiness. Live your life to the fullest and drive your business with same spirit. Believe me, those aren’t just words; it’s really how I live my life. Do that, and success will definitely be your partner.
What are three products you love the most for this summer season?
The Harley Bike (Road King); I would love to own it one day!
Tell us about yourself and your organization/ company.
As one of the very first DJs in Egypt, I followed my passion for music and decided to make it my career. This is when my brother and I started an entertainment company called ‘Modern Touch’. Modern Touch grew along the years from a music entertainment company into being an integrated events-organizing corporation. In short, I basically do what I love doing and it is rendered into entertainment. Oh, and they call me “Big Mag”.
Give us a brief about your previous most famous events/projects.
I honestly cannot believe it has been thirty years already. It’s only when I look back that I realize I have organized over 1000 weddings and 800 corporate events! It sounds completely insane. The most renowned were: AVEX (The Aviation Expo). On top of our events organization role, we are sole agents for the famous Meyer Sound Lab in Egypt. We also provide artist agents/management for key artists like the band Fabrica and the magnificent singer Nesma Mahgoub.
What’s new this summer?
I’m currently planning Nesma Mahgoub’s summer tour.
A successful party is...
Creative -in terms of theme and entertainment. Smart -organization wise. And impeccable, by meticulously taking care of details.
What trends are emerging in the nightlife scene lately?
The youth of today seem to enjoy indulging in modern beats and colourful atmospheres. As for the older generations, they tend to reminisce the slower rhythms of music, harking back to their younger spirit. In other words, elegance and a softer type of nightlife is now a trend as well.
How do you reinvent your identity?
By following peoples’ desires and simultaneously surprising them with new solutions and ideas.
How has nightlife in Egypt evolved in the last five years and why?
Like everything else in Egypt, some patterns ceased while others drastically changed, and of course nightlife was on top of the list; however, things have gone back to normal. Stability has brought back more conventional trends, and it’s almost like people are trying to make up for the lost times and re-fill the gap of the past couple of years!
In your opinion what’s Egypt’s nightlife missing today?
It’s missing places where people could dine and dance like the good old days. It’s true, this is being introduced in parties here or there, but no fixed venues offer this at all times. Music instils joy in our souls. I would dare to say that Egyptians were remarkably civilized with the status quo in the 19th century, because arts and music were at their peak during such eras.
Anything you would like to share with our readers.
‘Modern Touch’ is currently planning a series of events starting September, celebrating 30 years in the entertainment field in Egypt. Events will mainly tackle the nostalgic musical thirst we previously mentioned, and we will also be bringing back the fine ‘Dine & Dance’ mood. I would urge all your valuable readers to look forward to our planned events on our facebook page: https://www.facebook.com/moderntoucheg; they are not to be missed!
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