May ‘13
Insight Interview

May ‘13
Interesting Jobs: Soha ElKhoury
Interesting Jobs: Soha ElKhoury


What are the top 5 things that they should have in order to be successful?

The answer to this question can be a bit cliched , but trust me on this: - inner peace! Take it easy

Don't wait for opportunities, sometimes they come, and other times they just don't! Pursue what is right in front of you.

What is your personal mission statement?

mission statement: Use a woman's natural beauty to establish a 'contemporary woman' style. And don't follow the trend, develop your own style

Where do you see yourself five years from now?

Hopefully: an internationally certified makeup artist.

Which super power would you like to have?

A super brush! Where I make the look from just an 'abra kadabraaa'

Say you are dead '” what would your eulogy say about you?

''It's such a shame! Who is going to make us beautiful?''

Choose One: Power VS Money

It's the reverse ranking of what Al Pacino said in Scarface 'First you get the women, then the power, then you get the money!' Oops Al Pacino wont agree about this sequence but this is how it goes in my world!

My typical day: I don't really have a typical day, as

I am a free lancer, and that's the best part of being a makeup artist, where some days can get really overbearing, whereas others can go by smoothly.

A misconception: 'Professional makeup can never be simple' Yes it can! You can be very economical and efficient as a makeup artist .

Tell us more about what you do.

The most important thing in this career is to learn the rules and once you master the technique, you add your personal taste, and voila you are ready to go!

Where you are right now, has it been your dream since you were young or this is something you did not expect?

I'm still in the beginning of my career.

What can you do in your career that no one else can do?

It's all about adding your own particular taste, and knowing what's best from one client to another and how you work with their particular facial profile. It's my own individual taste that differentiates me from the competition, and luckily my personal taste has taken off

Who has made the biggest impact on your career so far, and why?

My husband, Seif Abdel Nour. I would've never reached this point in my career without his full support, and him believing in me. He also has a remarkable eye for luscious looks, so I actually seek out his advice for professional reasons. He doesn't know the technicalities but he'll say when he likes something and his taste is quite impeccable.

What do you love the most and least about your job?

It gives me the chance to change the misconceptions of makeup in general, and to introduce a modern look and style for the contemporary women .

What is your greatest failure, and what did you learn from it?

My greatest failure was at the beginning of my career when I let the clients control their look, without the staple of my style. There are some hopeless cases that I wish didn't adhere to! I learned to work with people who appreciate my style and are willing to entrust me completely in my work, not control-freaks who try to give me instructions while I'm trying apply make-up to their face.

Tell us about a crazy/funny situation/obstacle that you had to face during your profession?

Well, one time I decided to work on soon-to-be brides who were in need and couldn't afford it. So I went to their house, applied makeup for brides AND bridesmaids! And right before leaving, the mother came and rolled a hundred pounds and put it in my pocket saying '3azabnaki' with a sly wink!

What's the most difficult decision you've made in the last two years and how did you come to that decision?

To be honest in my career so far, I've never reached that level of decision-making. It's all about natural instincts. And my instinct for creating lusciousness never failed me.