Anywhere and everywhere, sometimes I find it in a woman I see in the street, sometimes a fabric or a vintage dress and sometimes photography, art and movies. I am very visual and I love to just see things and store them in my mind like a picture.
It is amazing how quickly the Middle Eastern fashion world has grown; it represents the true portrayal of luxury and elegance whilst remaining fresh and contemporary. The Middle Eastern woman has become very certain of what she likes in fashion and it now seems to be a necessary thing in their lives.
The perfect woman to represent my brand is someone confident, strong, glamorous and fun who loves luxury and loves to dress up.
As a child, I had an instinct for art and fashion and I have always been fascinated by women clothes.
I think my work has evolved and developed in many ways. I have gained more experience in what women like to wear and how they feel in certain pieces and as a result this has strengthened by collections. The fabrics and colors that I use have become more diverse and experimental; it is actually one of my favorite parts of the design process.
The lesson I always live by is to remain ambitious, passionate and enthusiastic about my brand and not to be too impatient when expecting too many results too quickly.
There are so many brands and designers that are amazing but I am more excited by signatures of old brands like Thierry Mugler, the over the top glamour of Gianna Versace and the dark romance of Alexander Mcqueen.
Without a doubt Madonna! I love her confidence, daring style and care free mentality; she does what she wants and rarely cares what others think. She has been a true style icon for ages and if I got the chance to dress her one-day I would be a very happy man.
Currently I am still working on my project with Coca Cola. I have my own can that is available across the Middle East. I also have an exclusive collection at Harvey Nichols Kuwait. Next I will be launching pre S/S16 and more collections after that.
Sunglasses, sun cream, water and my earphones.
Our target is launching a total of 15 branches this year in Cairo. Next year, we will add five to...
Maybe, but it’s not something I can see coming at the time being. I still have a lot to giv...
I see that I love this profession, endured through its thick and thin, and passed through its dar...
It’s going to be out soon. I have not heard it myself yet, so we are all going to have to s...