A successful party is...
Regrettable, regrettable, regrettable. You have to do something a bit lamentable before you can call it a good party. If it doesn’t leave an imprint, it’s not a successful event.
What’s new this summer?
I am sure you have heard that we are not operating Rubies this summer, However I am partnering up with Andiamo and we are opening our first beach restaurant in Hacienda. We are starting the season with our signature party Disco in the 90’s in Mykonos, then we will take it to Sahel , but I cannot announce where exactly that will be yet.
What do you think is missing today from Egypt’s night life?
Better quality and better service in nightclubs! Sadly there’s very few nightclubs in Egypt and the existing ones lack high standards. The country needs to be more cosmopolitan so that everything can be more dynamic, that includes the nightlife.
In your opinion, what’s Egypt’s nightlife missing today?
The older generation is going to private parties and the younger crowd is going out more. The youth is more alternative; more experimental, but they relatively spend less. Social media has certainly been a factor in this shift, but it has its ups and downs and can be too intense. You get the word out in a second but you may also send it to the wrong people. It is easier to reach the people, but it’s much riskier.
How has nightlife in Egypt evolved in the last five years and why?
The older generation is going to private parties and the younger crowd is going out more. The youth is more alternative; more open; more European, but they relatively spend less. Social media has certainly been a factor in this shift, but it has its ups and downs and can be too intense. You get the word out in a second but you may also send it to the wrong people. It is easier to reach the people, but it’s much riskier.
What trends are emerging in the nightlife scene lately?
In Egypt, techno music is being introduced recently and is really booming. Also alternative bands like Sharmoofers, have managed to make it big especially after the revolution. As for byGanz; the Disco nights that we have been presenting for the past three years have become the most successful by far.
What separates your brand/ services from the competition?
Like I said earlier, diversity is the epitome of our success. Another reason is that we love what we do. We do not only promise heterogeneity, but we offer unique services as well; for instance, some planners are known for hosting the best electronic music parties. Whereas we are known for the TEADANCE, which is a relatively smaller event but we managed to take it to Berlin, Ibiza, Mykonos, and Dubai. This particular party, with its raging success, has rendered itself the most buoyant, in-demand event for the past six years and has gathered a colossal crowd. So diversity is the key, we do Techno as well as commercial; we do Disco in the 90’s that everyone has lately been trying to emulate; we do weddings and our clients are always overwhelmed with our work; we simply offer what the people want. All in all, we’ve been working very well with multinational companies for the last six years. We really love our job, and we organize every event with a client’s eye. The corporate events are equally important to me and the clients’ feedback is what is most valuable.
How do you manage to stay on top? And how do you reinvent yourself?
You mean how and why we are #1? Well for starters, I have a very competent and hardworking team. Second thing is, I listen to the people and believe in them. Third, I have an amazing partner, Kareem, who has quite an innovative brain which always comes in handy; in the past three years he partnered with me to re-invent byGanz with the structure of Rubies and took us to Mykonos, London, and Ibiza. He undividedly apportions his efforts to what he does and that’s what makes my team so efficient. My team and I also welcome opinions; we acknowledge them and we try to restructure ourselves accordingly. Another thing is we travel a lot, so we stay up-to-date. Lastly, I’d say our diversity is a strong factor. Some people present only one act like Techno or House, but we’re all about variety. I personally have a preference for R&B and Pop, and when I say “I”, it means the whole office. We give ourselves the chance to do everything; we’ve been working really hard to be on top and I think we’ve truly made it.
What can you tell us about yourself and your most famous projects?
I am the founder and CEO of ByGanz, which has quite a sumptuous clientele and with signature events like TEADANCE, Disco in the 90’s, corporate events and weddings. I also co-founded Fun Factory, which conducts lucrative family shows like ‘The Sound of Music’, and Broadway shows like Thriller Live and on top of that, I co-founded G’NK for F&B with Kareem Nabil. We are currently working with Azha Real Estate Company to launch the first gourmet beach restaurant/ bar in Ain Sokhna. We’re setting the bar really high for this project, we’re working with some of the best chefs from Greece, and the place is designed by a prominent name from Dubai; Creative Clinic, they designed Blue Marlin Ibiza and Catch NYC in Dubai. We also have another corporate branch that handles events outside Cairo in Alexandria, Mansoura, Luxor and Aswan. But our most prominent event in the past five years was at Manial Palace; Mystic Escape. It hosted about 3000 people and was more like a dream than an event. One of our most famously exalted beach clubs; Rubies Club M won an international award last year leaving a notable mark in our portfolio.
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