What is the difference between a cook, a food stylist and a recipe developer?
A cook is someone who has a passion for cooking, one who can cook any recipe at anytime. A food stylist is one who assorts props, napkins, and ingredients to compose a beautiful and mouthwatering frame. A recipe developer is the person who has the skills to develop a recipe using a product or an ingredient to match the needs of the market and the audience. So you must have a vast knowledge of cuisines, fusion skills and placement of ingredients in recipes.
You wrote the internationally acknowledged cook book ‘Men Matbakh Assia’ (From Assia’s Kitchen). Tell us about it.
‘From Assia’s Kitchen’ is my latest cookbook that was published especially for my Egyptian followers. It was a nice collection of female-empowering quotes, assorted with delicious and easy recipes. I shared all my beautiful memories with my amazing Egyptian friends and followers and included their pictures. It’s a tribute proving how much I love this country, and how much I love my Egyptian audience.
Please tell us more about your campaign ‘Beram El Hana’ (Exquisite Tajin Dishes), what was the concept behind it?
I come from a country that loves clay pots and olive oil! The first common aspect between Morocco and Egypt is ‘tagine’ pots. But in Egypt, the dishes are very heavy as they are cooked with ghee! I took the initiative with ‘Wadi Food’ to prove that such dishes could be light, healthy and yummy using olive oil.
What is the difference between extra virgin and virgin olive oil and how do they differ in terms of recipes?
The difference is in acidity: extra virgin oil is 0.8 % acidic, while the latter is up to 2% acidic. I recommend cooking with extra virgin oil since it’s light and can be used in most recipes.
Is it true that cooking with olive oil will limit or change taste?
Of course, not! There are plenty of Moroccan, Italian, Greek, Turkish and North African cuisines that are always cooked with olive oil which would prove that theory wrong.
You’re a TV presenter and a food stylist on ‘Sayidaty TV show’ at Rotana Khalijiyah. How did that happen?
‘Sayedaty Magazine’ contacted me in Ramadan in order for me share with them some of my recipes as illustrated in my booklet, which was a virtual hit at the time. After my segment received lots of traffic and positive feedback, they decided to add it to ‘Sayidaty TV show’ in Rotana Khalijya channel.
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