October ‘14
Insight Interview

October ‘14
Amira Azzouz
Amira Azzouz


With every new challenge and every new success, she raises her limits higher and higher and that's why she is promised a sizzling future. Amira Azzouz, the youngest Editor in Chief in the publishing field, doesn't just work hard, but passionately!

What can you tell us about yourself?

I'm 26 years old; I'm the Founder and Editor-in-Chief of fustany.com, which I started back when I was still a student in university studying Telecommunication Engineering. I'm an optimist, who's passionate about food and I think laughter is the best medicine ever. I'm also an animal lover. I have some of the weirdest fashion accessories ever and enjoy traveling and meeting new people more than anything else.

You studied Engineering, what made you decide to switch your career path?

It was all by coincidence. I was planning on graduating and working with my dad. However, during my 4th year in college, I started working with a London based magazine as a freelance editor and immediately realized how passionate I am about this kind of work. A year later, I decided to launch 'Fustany' during my 5th year in college, aiming to support design talents in the Middle East, in addition to offering women quality content they can browse on a daily basis, benefit from and relate to.

Why 'Fustany'?

Initially I was going to go for another name, but then I thought why not go for an Arabic word and then 'Fustany' came to mind as I adore dresses. Dresses represent a certain lifestyle, a woman who loves to take care of herself, gives herself the needed time, is fashionable, outgoing, fun and that's exactly our motto at 'Fustany'; when you look good, you certainly feel good. By looking good I mean giving yourself the attention and time you deserve within our hectic lives. Another reason we wanted to go for an Arabic name, so that when 'Fustany' becomes known worldwide, they'd know it's coming from the Middle East.

Congratulations, 'Fustany' just turned 5 how can you describe this short successful journey?

Thank you, we can't even believe it's been 5 years. It's been a very fun and exciting journey for us. We look forward to pushing much harder and offering our readers even more.

Being a big fan, I have to ask you, who is the mastermind behind 'My Bucket of Ice-Cream' and what do you aim to deliver through Luci's character?

More than a year ago, the whole team was brainstorming to launch a few new ideas, including the Middle Eastern version of 'Sex and the City' and we decided to do it with a twist. I immediately thought of someone who would fit perfectly in this role and who doesn't mind sharing every detail of her life in a different way. Once she was on board, we thought it's only fair to give her another name for anonymity purposes and that's when Luci started. We aim to deliver real life stories most women out there have been through at a certain point of their lives, yet might not be willing to share. Luci isn't afraid to share her emotions and some taboo things going on as well. She discusses almost everything, from love, to work, women, men, family, friends and travel.

As a young entrepreneur, what are the challenges that face you in the business?

Not a single day goes by without facing a challenge. The one that I'm sure a lot of entrepreneurs would have in common with me, is the fact that there's so much to be done but so little time for it.

How does it feel being the youngest Editor in Chief in Egypt, if not the entire Arab world?

It never actually crossed my mind until I read your question. I'm not sure what to say, but it certainly made me really happy realizing that.

What's your advice for the young entrepreneurs who aim to follow your path?

As exciting as having your own business is, it comes with a lot of sacrifices. You need to know that following your dream or what you're passionate about isn't easy and it takes so much work and effort, but it's totally worth it.

Tell us about your experience as an ambassador for 'Pantene'?

Working with Pantene is so much fun! They're very professional and always keep things interesting and that's why it's a pleasure to work with them.

What's next for Amira Azzouz and 'Fustany'?

We have very exciting expansion plans taking place very soon, I can't reveal much at the moment, but we're aiming to be the fashion and lifestyle hub for Middle Eastern women offering them many different activities.

The one thing I can't live without'¦That would have to be laughter.

By Rania Ihab