Insight Magazine
November ‘17
Driven by her inner desire to help people and guide them through life challenges, the ravishing Radwa El Sherbiny started her glittering career as a TV presenter. Through her show ‘Heya w Bas’ (All about Her) and her upcoming fashion line ‘Tamarind’, she has created loving communities where women can be their independent selves. El Sherbiny guides women to step outside the limitations set upon them by traditions and helps them discover their true potential. The powerful feminist tells us her story and gives
Being a show host is not merely a gateway to wealth and fame, or accruing relationships to attain something, but a strong passion.
Radwa ElSherbiny

If you weren’t a TV presenter, what you would like to be?

When I was a kid, I wanted to be a pilot or a fashion designer! My parents wouldn’t approve either jobs because flying can be dangerous, and fashion design was not conventionally a respectable job in Egypt 18 years ago. So if I wasn’t hosting shows, I would want to be a pilot or a fashion designer. I’m happy to say I did make my one of my childhood dreams come true: I’m launching a new fashion line called ‘Tamarind’, exclusively for women.

How were you drawn to your career as a TV presenter?

I have never wanted to be famous, but being a TV presenter was very becoming of my character. I’m social and I love to offer help when I can. With this job, I had the ability to reach and interact with a massive number of diverse people. It was the only job that could make me feel like I’m truly living the life I wanted. Being a show host is not merely a gateway to wealth and fame, or accruing relationships to attain something, but a strong passion.

What you want to do in the future?

I’m not of those people who like to plan every step ahead. Whatever I end up doing, I just want to be me. I don’t want to change or be compelled to affectation. I feel so blessed with the gifts I have in my life including my family, friends and colleagues. As for what I hope to see in the future, it has less to do with me and everything to do with my daughters. I just want to see them happy and satisfied with what they have.

Is there anything you would like to improve in your show ‘All about Her’?

I’m always thinking of plans and ideas every passing moment to expand the program, but I don’t like to rush things, so I’m taking things slow. CBC Sofra was planning to increase the number of episodes to five days per week, but I suggested that we make it three instead of two before gradually extending it to five when we have good content to present. For the time being, I’m satisfied with the number of days we air, the content and the exposure.

What is the most significant accomplishment you have made in your entire career?

The answer may shock some, but I still don’t see myself having achieved anything consequential. I mean whenever I gain experience, exposure I get, or shows I host I see as steps for carrying off a great unknown attainment. So right now I’m taking baby steps that I can’t consider as accomplishments, but I know they’re a good start to something I don’t know yet.

How did you start to develop a feminist approach?

Every woman has courage and potential, but not all of them can express them. They just need someone to show them the way. I went through ups and downs myself, and I always looked for someone to guide me. As Egyptians, we always bear the responsibility of continually sacrificing: I’m not going to spend money because my children need something; I’m not going out with friends because my kids need me, and the list goes on. We forget to take care of ourselves and it leads to depression. This is what I’m trying to shed light on. Women need to know how to love themselves and give themselves some quality time. We create life; we’re the ones who conceive children, so we have a major role. If you’re not happy, you’re going to give up, and if women give up, life will cease to exist!

What are your upcoming projects?

I’m going to start working as an instructor in Cairo Media School. Through couple of courses, i will teach girls how to present women TV programs. Then, number of girls will be chosen and they will have a certificate that qualifies them to work. Moreover, i signed for a big radio station but i don’t like to announce its name now until i record my first episode.